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Today's unveiling of a new logo, visual identity, and brand positioning marks the continued evolution of an international network of more than 260 independent companies in 112 countries with over 30,000 employees.
The change from Moore Stephens to MOORE encompasses the traditional core strengths of Moore Stephens, while also adding a more modern, visual design of the brand. The branding process, in general, aims to further support the continued success of our clients and clarify our ability, through our membership and participation in a global audit and consulting network, to provide global, seamless client solutions.
The Chairman of the Board of MOORE Sweden AB, Ulf Lindesson, comments on the rebranding as follows:
”I believe this rebranding positions us perfectly for both existing and new, potential customers. The motto ‘Helping you thrive in a changing world‘ clarifies our brand positioning, and it is also this mindset that we carry with us every day in our commitments to our customers so that they can be successful both today and in the future. We build our customer relationships based on trust, quality and clear advice, ensuring that our clients have more time to focus on what they do best.”
Anton Colella, CEO of MOORE Global Network, shares his perspective on what the new brand means for clients:
“In our changing world, business is increasingly conducted internationally and digitally. Everyone must adapt. With our new brand MOORE, we are choosing a new identity that is fit for a world defined by global decision-making, data-driven insight, and the need for agility in all that we do.
The brand captures our ability to connect with you locally and globally as we help you realise your ambitions. That is why our brand positioning is ‘Helping you thrive in a changing world.’
We never lose sight of what makes us strong, and why our network has grown and continues to grow – our commitment to ever stronger relationships with our clients. So as we look to the future, our brand honours our Moore Stephens heritage, reflecting the strengths that clients have, and can always expect from us: straightforward advice, high quality, and the passion we bring every day to our belief that relationships with clients are about much more than simply a job.”
The change from Moore Stephens to MOORE encompasses the traditional core strengths of Moore Stephens, while also adding a more modern, visual design of the brand. The branding process, in general, aims to further support the continued success of our clients and clarify our ability, through our membership and participation in a global audit and consulting network, to provide global, seamless client solutions.
The Chairman of the Board of MOORE Sweden AB, Ulf Lindesson, comments on the rebranding as follows:
”I believe this rebranding positions us perfectly for both existing and new, potential customers. The motto ‘Helping you thrive in a changing world‘ clarifies our brand positioning, and it is also this mindset that we carry with us every day in our commitments to our customers so that they can be successful both today and in the future. We build our customer relationships based on trust, quality and clear advice, ensuring that our clients have more time to focus on what they do best.”
Anton Colella, CEO of MOORE Global Network, shares his perspective on what the new brand means for clients:
“In our changing world, business is increasingly conducted internationally and digitally. Everyone must adapt. With our new brand MOORE, we are choosing a new identity that is fit for a world defined by global decision-making, data-driven insight, and the need for agility in all that we do.
The brand captures our ability to connect with you locally and globally as we help you realise your ambitions. That is why our brand positioning is ‘Helping you thrive in a changing world.’
We never lose sight of what makes us strong, and why our network has grown and continues to grow – our commitment to ever stronger relationships with our clients. So as we look to the future, our brand honours our Moore Stephens heritage, reflecting the strengths that clients have, and can always expect from us: straightforward advice, high quality, and the passion we bring every day to our belief that relationships with clients are about much more than simply a job.”
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| Anton Colella, CEO, MOORE Global Network |
Om MOORE Global
At MOORE and its associates, the aim is to help people, businesses, and organisations to grow and develop. We are a global network of auditing and consulting firms with over 30,000 employees in 260 independent firms spread across 112 countries, all of whom work together to take care of your needs, locally, nationally, and internationally.
When you work with a MOORE agency, you are in daily contact with people who genuinely care about your success and have the drive and commitment to deliver results for you and your business. You have greater access to higher expertise than with many other firms.
We will be here for you when you need us – to help you navigate through the maze of information, to guide you in your decisions, and to ensure that you make the most of all the opportunities available to you. To help you grow and develop in a changing world.
At MOORE and its associates, the aim is to help people, businesses, and organisations to grow and develop. We are a global network of auditing and consulting firms with over 30,000 employees in 260 independent firms spread across 112 countries, all of whom work together to take care of your needs, locally, nationally, and internationally.
When you work with a MOORE agency, you are in daily contact with people who genuinely care about your success and have the drive and commitment to deliver results for you and your business. You have greater access to higher expertise than with many other firms.
We will be here for you when you need us – to help you navigate through the maze of information, to guide you in your decisions, and to ensure that you make the most of all the opportunities available to you. To help you grow and develop in a changing world.
